What does your business do?
Eloise Hall’s luxuriant collages, cut by hand from authentic chiyogami paper and embellished with delicate strokes of oriental ink, re-energise traditional lines of elegance in spellbinding style. Her artwork carries rare thoughtfulness.
Each creature is symbolic: Koi Carp for fortune, two butterflies for love, butterflies in general for renewal and rebirth, birds representing the supernatural link between heaven and earth.
Eloise’s distinctive style has recently been applied to a range of stationery: Cards, Luxury Boxed Card Sets and notebooks are all printed on thick luxury stock, sourced with care from British papermakers who use wood from responsibly managed UK forests.
Currently in production are art prints, tea towels and aprons. These will be soon available online and in stores.
What motivated you to do what you do?
I am constantly inspired by nature and feel that it brings much needed calm to our lives!
What is your Unique Selling Point?
My collages are all unique and each one is lovingly handmade. They are often hung in children’s rooms as they work from a young age right through to adulthood.
My stationery products are not only high quality but the symbolism behind each design provides a further element.
Who is your ideal customer/client?
Someone who would like a collage in every room of their house!!! Seriously though, the variety of people that have commissioned my work is so interesting and I love creating a work with a person in mind.
What gives your business the edge over your competitors?
There’s real thought behind every design and if all else fails I can bribe them with gin…..my husband is the founder of the Sipsmith Distillery!
Do you have a particular service or product you’d like to flag up here?
The luxury boxed card sets are great to have in your drawer to cover any occasion – birthdays, thanks you, congratulations and many more.
How do people get in touch with you?
I would love to hear from people, do get in touch via my website, email or on the phone
What is your biggest challenge in the current climate?
Time, I would like twice the amount of it!
Where do you think your business will be in 5 year’s time?
I think you need to dream big! So, I’d like to be in all the major department stores, many independents, and giving Cath Kidston a run for her money!
Has being a member of ABN helped your business?
The ABN has provided a great local network.
What do you like about the Askew Road?
I like the way it has changed to a place that I like to shop, no more fights in the afternoon outside the pub!
What do you think Askew Road will be like in 5 years time?
With luck the Askew Road will continue to attract interesting new shops and become like Marylebone High Street but walking distance from where I live and work, what a result!
How easy is it to shop locally in Askew Road?
Askew Road is fantastic for food, wine and paint!
What are your favourite shops and businesses in Askew Road?
I am a huge fan of the Laveli Bakery which sells possible the best bread in London (Campagrain is my favourite), delicious meat from The Ginger Pig and great wine from Askewine. One of the guys in the Askew Paint Centre is an absolute colour master!
What shops and businesses do you think Askew Road lacks?
A card and gift shop would be a great addition.