Kelly de Latour of Detour Café

KellyWhat does your business do?  

Gorgeous coffee & teas: fabulous brunches; quiches & salads; yummy cakes and pastries.

What motivated you to do what you do?

I love people and my favourite thing to do when I go back to New Zealand is to go to the great brunch cafes with amazing coffee. I wanted to create that place in London in the hope that people would love coming to it.

What is your Unique Selling Point?

Quality food and drinks. We have some fantastic London suppliers, such as The Kettle Shed teas (Chiswick), Union Coffee (Canning Town, East London), The Slow Bread Company (Stamford Brook) and The Artisan Bakery (Park Royal).

Who is your ideal customer/client?

Detour Cafe_photos_mochaAnyone who loves great food and coffee. I love it when I see locals coming back, because it makes me feel like we are doing something right!

What gives your business the edge over your competitors?

I like to think it is our friendly customer service, as that is really important to me. I do get told frequently that the staff are great, which gives me a buzz.

Do you have a particular service or product you’d like to flag up here?

We are now doing the most fabulous local teas from The Kettle Shed. My favourite flavours are liquorice and mint, chilli & chocolate and carrot cake. We are doing tea tasting on 18th August which will be great fun!

How do people get in touch with you? (Include as many ways as you like).

Obviously, we would love everyone to pop in and see us at 135 Askew Road, W12 9AU.

Alternatively, you can call us on 0208 740 5536 and maybe we can deliver your favourite sandwiches, quiches or salads.

Post us a message on our facebook page at

Or tweet us

photo-1What is your biggest challenge in the current climate?  

Taking holidays!

Where do you think your business will be in 5 year’s time? 

I hope it will go from strength to strength and become a firm favourite with the Askew Road community.

Has being a member of ABN helped your business?

Definitely! I now have frequent ABN visitors to the cafe, and I have catered for a few events supplying mainly quiches and salads. The next step is to introduce them to my favourite bacon & egg pie!

What do you like about the Askew Road?

A lovely sense of community.

photo-3What do you think Askew Road will be like in 5 years time?

Given how much it has changed since I first walked down it in 2001, I think it will keep on getting better and better, and any empty shops will be snapped up in no time!

How easy is it to shop locally in Askew Road?

I feel like I don’t ever leave the Askew Road these days, except to sleep! There are an amazing number of choices of groceries alone .

What are your favourite shops and businesses in Askew Road?

I have a love for food, and given I have my own eatery, I have to hold myself back from sneaking to the Ginger Pig for its amazing sausage rolls, and October 26 Bakery for their incredible chocolate éclairs.

What shops and businesses do you think Askew Road lacks? 

When I first joined the Askew Road I thought it lacked a clothing and gift shop, but now we have Debbie at J W Beeton! I LOVE everything in her shop and I also love popping in and having a chat to her and her lovely team.



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