Bianca Sainty Personal Training

What does your business do?
We are specialists in Small Group and 1to1 Personal Training, outdoors in the Hammersmith and Fulham area.

What motivated you to do what you do?
I’m a Mum of 2 primary school aged kids. I struggled when they were small as I’d completely lost contact with exercise. I had the opportunity to run the London Marathon in 2011 and from then on I never looked back! I retrained as a PT 4 years ago as I didn’t want other Mums to miss out on the many physical and mental benefits of exercise.

Our mission is to get the Mums of Hammersmith & Fulham outdoors, active, and feeling healthy and strong again. Our sessions are designed to be fun and sociable, and to foster a sense of belonging. We have built a wonderfully supportive training community that I am really proud of!

What is your Unique Selling Point?
Our Small Group Personal Training is our most popular programme – at max 4 people per session, it’s motivating and effective. All the benefits of Personal Training, plus!

Who is your ideal customer/client?
Local Mums who know they need to invest in their ongoing health & fitness. They could be post-natal, have kids at primary or secondary school, or their kids are all grown up and have left home.

What gives your business the edge over your competitors?
We are always looking for ways to add value for our clients. To do this, we have invested in a motivated, professional and passionate team. Currently we have a team of 3 Personal Trainers teaching varied and fun sessions – the best way to get results from exercise. We also have a great Membership Manager who helps clients with their online memberships and makes sure they catch up any missed sessions. Unlike most chain gyms, we actually care if you don’t turn up!

Working together, we can now provide a much more dynamic and thorough service to our clients. We work hard to provide a wraparound service that extends way beyond session-time.

We were thrilled for this to be acknowledged at the 2016 Hammersmith & Fulham Brilliant Business Awards, where we were shortlisted as Finalists in the Health & Beauty category.

Do you have a particular service or product you’d like to flag up here?
Our Small-Group PT, which runs every day from Monday to Saturday in Ravenscourt Park at 8.05am and again at 9.15am. It’s really fun!

How do people get in touch with you?
We get a lot of word of mouth recommendations and enquiries come in any number of ways: call the Batphone 07484 211 577
email us
fill in our webform at our brand new website
Like / Message us on our Facebook page

What is your biggest challenge in the current climate?
For us it’s marketing – spreading the word about the positive impact we have on clients’ lives. Convincing people to ditch their gym memberships and to join the outdoor revolution instead!

Where do you think your business will be in 5 years’ time?
We will have a larger team delivering sessions across several locations in the borough eg. Parson’s Green, Wendell Park, Furnivall Gardens etc – as well as Ravenscourt Park.
We will also have a charitable arm which will provide low-cost group exercise for disadvantaged locals.

Has being a member of ABN helped your business?
Yes, it’s been great to meet other local small business owners, to share ideas and advice on the rocky road of entrepreneurship! We have a particular link with Kelly at Detour. Our Member of the Month prize is a Detour brunch voucher – which hopefully sends new customers Kelly’s way. I would love to develop more strategic alliances with complementary local businesses.

What do you like about the Askew Road?
I like its curves! No, seriously. As I walk up it from the Goldhawk Road, its shape reveals each little gem of a shop one by one! I also like that it’s not just a shopping destination – it’s a real community hub with the GP, library, post office etc.

What do you think Askew Road will be like in 5 years’ time?
Well it’s been up and coming for a while now, which is great for the area, but I hope it doesn’t become too ‘chichi’, like Chiswick High Road. I rather like a little grit mixed in, it feels more like real London.

How easy is it to shop locally in Askew Road?
Very easy! It has virtually everything you need – from abundant food supplies, to DIY and gifts, and I can even get my marketing leaflets printed up.

What are your favourite shops and businesses in Askew Road?
I love my food, and so one reason I exercise is to be able to eat more! So it’s not surprising that I am most fond of great food stops like Detour (corn fritters anyone!), Ginger Pig and October 26 bread, but I also love the fun and eclectic gift shops J.W.Beeton and Cocktail. I love window-shopping at Max Inc – one day I will buy some furniture from there!

What shops and businesses do you think Askew Road lacks?
A fishmonger would be amazing. Oh and a little fitness studio perhaps!

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