What does your business do?
We are a new ice cream concept, based in West London. The concept is inspired by the traditional Icelandic ice cream parlour and our head chef Phil´s seasonal cooking.
What motivated you to do what you do?
We felt that there was a gap in the ice cream culture around here so we wanted to introduce something new and different. We had an eye on our derelict strip for a while. With the proximity to Ravenscourt park it seamed like the perfect place for our Ice cream concept.
What is your Unique Selling Point?
We sell very high quality, all natural soft serve Ice cream and let our customer add flavours and tailor it. We smash different ingredients into the ice cream which means that our customers can create up to 4000 different flavours by mixing up the 30 different ingredients in our table. I don´t think any other London Ice cream store has so many options. We also pride ourselves on having a very high quality, thick and smooth, soft serve Ice cream. We are not scared to try new things which means that we mix it up traditional ingredients with more adventurous flavours.
Who is your ideal customer/client?
Anyone who loves ice cream! We also love that some of our customers come in looking inquisitive and always leave with a big smile on their faces!
What gives your business the edge over your competitors?
We are doing something that is new to London and people are excited about that.
Do you have a particular service or product you’d like to flag up here?
We are very proud of our Signature cones. Our head chef/owner Philip Harrison has taken inspirational flavours and created 6 different concept cones. His art of balancing flavour is amazing.
How do people get in touch with you?
We are on social media, Facebook: Bears Ice cream, Twitter: @bears_icecream and Instagram @bearsicecream. We also have our webpage www.bearsicecream.co.uk and then of course we always love when people just pop in to say hello.
What is your biggest challenge in the current climate?
Importing few key items from Iceland which are repeatedly being held hostage by customs. But who can blame them, Icelandic chocolate puff balls are in our experience highly addictive!
Where do you think your business will be in 5 year’s time?
Before launching our business we did a 5 year Capital budgeting and business model with a great business consultant, Viktoria Valdimarsdottir at Business Group Luxembourg. She helped us carefully project our earnings over the next 5 years. It has been very valuable in the first month to be able to reference back to the plan and make sure that we are on track. Our aim is to grow as a company and open up more stores in due course.
Has being a member of ABN helped your business?
Unfortunately we discovered ABN a bit late in the process but I am sure it will play a part in our growth. Being a part of a community is important and having experienced mentors to tap into is extremely valuable.
What do you like about the Askew Road?
Like many other people in this neighbourhood we have seen Askew Road be transformed in the last few years. It is inspiring to see all of the new little boutiques and shops. A lot of them are local business owners and you can sense the passion that people have for their neighbourhood and community. We are proud to be a part of that.
What do you think Askew Road will be like in 5 years time?
We think it will be keep on developing gradually. We still hope that it doesn’t become over popular because we don´t like the big chains to sweep in and take over the commercial properties. We like the idea of it being little boutiques and restaurants, a little haven in West London where people go to be inspired and for it to represent quality product.
What are your favourite shops and businesses in Askew Road?
We prefer the little boutiques and restaurants over the big chains.
What shops and businesses do you think Askew Road lacks?
This is unfortunately becoming redundant but we love visiting small bookshops. Second hand ones especially. In Iceland we have bookshops with a café inside. We love that concept. You can browse and discover new things whilst having a cup of tea and a cake. We have so many lovely cafes on Askew road, maybe one could start a book exchange for people like us.