What does your business do?
We publish the local magazine, ASKEW, delivered quarterly to 3000 homes on both sides of Askew Road and available freely from cafés, pubs and shops on Askew Road.
What motivated you to do what you do?
Local magazines stopped being local.
What is your Unique Selling Point?
ASKEW is the only local magazine that is genuinely local. We only interview people you know or are likely to meet.
Who is your ideal customer/client?
As the magazine is free, we don’t have customers as such, but we cover our costs thanks to the generous sponsorship of local estate agents, Finlay Brewer. We are proud to have found a sponsor so civic-minded, as demonstrated by their endless support of local events and charities. The rest of our costs are covered by advertisers, all local businesses.
What gives your business the edge over your competitors?
Dare we say local again?
Do you have a particular service or product you’d like to flag up here?
Hard sell isn’t our style because we don’t believe in taking advantage of our neighbours. That’s why our ad rates are the cheapest in town.
How do people get in touch with you?
If anyone wants to suggest an interview or discuss advertising – the summer issue is out 24 June – please email firstname.lastname@example.org or phone/text the Editor Jo Reynolds on 07773 496 222.
What is your biggest challenge in the current climate?
There are a lot of freebie mags out there. We admire a glossy mag as much as the next reader but we hope that readers will come to realise that, apart from ASKEW, none are local and most are just brochures.
Where do you think your business will be in 5 years’ time?
Our readers will decide but we’re now in our second year and have interviewed three dozen neighbours – all on our website www.askewmag.com. Feedback so far has been encouragingly generous so time will tell.
Has being a member of ABN helped your business?
100%. Annie Pennington could not have been more welcoming and encouraging. She deserves an award for mothering the local business community. She deserves a civic award and we heartily encourage all local businesses to join her and the ABN.
What do you like about the Askew Road?
The people. It’s the friendliest street in the world.
What do you think Askew Road will be like in 5 years’ time?
With the current rate of change it’s hard to predict. However, with local support, Askew Road can remain a chain of friendly individuals and resist becoming yet another faceless high street.
How easy is it to shop locally in Askew Road?
It couldn’t be easier. It’s easier than shopping online. There’s a tag line for you. Shop Askew: Easier than online.
What are your favourite shops and businesses in Askew Road?
Diplomacy obliges silence. To answer that would be harder than choosing from a litter of kittens.
What shops and businesses do you think Askew Road lacks?
As fans of printed words, we’d love to see a bookshop, one that also sells comics – for young and old.